A Modern Approach to Family.

We launched Prelude to change how people think about fertility and enhance what they know.  We're on a mission to help educate women and men about their reproductive health and provide them with the best options, science, and care so everyone can have the opportunity to be a mom or dad when they are ready.

Fertility is such an incredibly personal and vulnerable subject.

The World Health Organization has designated infertility as the “third biggest global epidemic,” and yet as a society, we hardly ever even talk about it…until it gets personal. As more people delay childbirth past their peak fertility years to pursue careers, advanced degrees, or the right life partner, the chances of having a baby the old fashioned way start to decline.

Prelude’s national network of fertility clinics and egg donation centers across the country offers egg freezing, egg storage, genetic testing, IVF and egg donation services — all delivered with the highest level of personalized care by the nation’s leading reproductive endocrinologists and practitioners.

We know every person is unique — you have a different set of circumstances and a personal story to tell — so we work with you to understand your journey, on your timeline, with expert guidance and support.

Women Who Get You

Prelude is led by CEO Susan Hertzberg and her team of amazing women (and men) who are here to ensure your needs are met at every part of your personal journey. As women, mothers, sisters and daughters we make it a priority to educate and support all of our staff on how it feels to go through these journeys and how much it means.

Susan Hertzberg

Susan Hertzberg CEO

Susan has more than 25 years of diversified strategic and results-oriented experience in healthcare. In 2014 she received the Ernst & Young’s Entrepreneur Of The Year™ award and sits on the Founders Affiliate Board of the American Heart Association and the Board of Directors for breastcancer.org. Susan received her MBA from Columbia University. She is the mother of two awesome millennials.

Kim Bracuti

Kim Bracuti Chief Financial Officer

Anne Hogarty

Anne Hogarty Chief Business Officer

Carly Stockdale

Carly Stockdale VP, Commercial Operation

Leigh Herzog

Leigh Herzog Director of Onboarding

Monica Veleva

Monica Veleva Chief of Staff

Alexander Saltzman

Alexander Saltzman VP of BD

Board of Directors

Martin Varsavsky Founder and Executive Chairman

Martin Varsavsky is a serial tech entrepreneur committed to bringing advances in science and technology to society that create meaningful social impact and improve people’s lives. The story of his and his wife’s personal fertility journey is the genesis and foundation of Prelude.

Joanna Rees Board Member

Joanna Rees is a managing partner at West. She has served on the board of more than 25 public or venture-backed companies across a broad range of industry sectors. She is a Senior Partner at the B Team and serves on the boards of Endeavor Global and Build National.

Dr. Mehmet Oz Professor of Surgery

Dr. Oz is Professor of Surgery at New York Presbyterian/Columbia University and directs the Integrative Medicine service. His research interests include heart replacement surgery, minimally invasive surgery, and healthcare policy. He has authored over 400 original publications, book chapters, and medical books; has performed more than 5,000 heart surgeries in his career and has received eight patents. He launched his syndicated talk show seven years ago and has won seven Daytime Emmy Awards.

Lee Equity Partners Directors

Lee Equity Partners is a U.S. based middle market private equity firm. They seek to partner with premier management teams to build companies with strong growth potential.

Pioneering Future Fertility

Our doctors and labs have a long history of pioneering scientific advances. Our network includes MyEggBank North America, the first multi-center network of fertility centers offering the proprietary cryogenic egg vitrification process originally developed by Dr. Zsolt Peter Nagy in 2010. Our egg vitrification process has improved the way frozen eggs and embryos are created to surpass the quality of a fresh cycle.

Meet the Team

Your Options

Prelude’s network of clinics provides a variety of options and care to meet your fertility goals.

Egg Freezing
IVF
Donor Egg Services
Genetics Services
Male Factor Infertility
Egg Donation

Our Network

MyEggBank

MyEggBank is the largest frozen donor egg bank in North America. Our frozen egg technology offers proven IVF success rates at a lower cost and with more donors to choose from. We serve patients through an extensive network of established fertility centers in the United States and Canada.

1100 Johnson Ferry Rd NE #200
Atlanta, GA 30342

More Information

Still Have Questions?

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We’re here to discuss anything you’re curious about, answer your questions, and explore your options. 1 (877) 959-3704

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